5IVE | Industy Insights
5IVE is a Minneapolis-based creative agency that provides clients with ambitious, intelligent and visually enticing work.
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Industy Insights

Authenticity and Nonprofits | 5IVE | Minneapolis, MN

Why Nonprofits Are Gaining Ground as Brands of the Future

Written by Boriana Strzok

We live in a world saturated with tweets, bots, banner ads and social media notifications. Businesses are challenged to be responsive, more visible and tech savvy. Big brands often rise above the noise with hefty budgets. Others have adopted the new standard of track, follow and push notifications, and more strategic brands have learned how to cut through the sea of digital clutter by creating content that is engaging, inspiring and honest. As brands strive to establish deeper connections with their audiences and maintain authenticity, one unexpected player is gaining ground – the not for profit entity of cause-driven organizations.

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International Women's Day | 5IVE | Minneapolis, MN

Why Women’s Day Matters to This Man

Written by Mike Borell

Growing up as a kid I had three favorite movies: The Wizard of Oz, The Sword in the Stone, and The Sandlot. The Sandlot is a classic piece of americana centered around a ragtag gang of boys who all share a deep love for the game of Baseball. The film is full of famous one-liners most Americans my age are all too familiar with:
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Brand Personas | 5IVE | Minneapolis, MN

Persona – Because You Can’t Have a Brand Without It

Written by Mike Borell

I recently needed a new Netflix fix and by recommendation got sucked into the SHOWTIME original series Shameless. The story revolves around a flat broke, tight-knit family known as the Gallagher’s. These fine Irish folk from Chicago love to throw down, whoop it up, and commit all seven sins in practically every episode lending to a decent quality of entertainment, emotion, and excitement.

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Brand Positioning | 5IVE | Minneapolis, MN

Brand Positioning, the Changing Economy and the Role of Community

Written by Boriana Strzok

There’s no denying it: the rapid advancement of technology is impacting human behavior and the way our economy functions. As a result, business owners and boardrooms today have to account for more than what exists on a Profit and Loss statement. Thanks to the Internet, consumers have endless access to an overwhelming amount of options in the purchase cycle. At the same time brands have become a dime a dozen and their success relies on so much more than ever before. Only those who are fully in tune with their unique brand position, communicate this position effectively, and build a community around it will be able to set the foundation for long-term success.

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