5IVE | Strategy
5IVE is a Minneapolis-based creative agency that provides clients with ambitious, intelligent and visually enticing work.
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Strategy

Brand Positioning | 5IVE | Minneapolis, MN

Brand Positioning, the Changing Economy and the Role of Community

Written by Boriana Strzok

There’s no denying it: the rapid advancement of technology is impacting human behavior and the way our economy functions. As a result, business owners and boardrooms today have to account for more than what exists on a Profit and Loss statement. Thanks to the Internet, consumers have endless access to an overwhelming amount of options in the purchase cycle. At the same time brands have become a dime a dozen and their success relies on so much more than ever before. Only those who are fully in tune with their unique brand position, communicate this position effectively, and build a community around it will be able to set the foundation for long-term success.

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5IVE | The Minneapolis Foundation Rebrand

Redesigning a Brand 100 Years in the Making

Bringing a fresh look to a 100 year old brand is no easy task. When a brand has been alive for an entire century, we as creatives must consider all the experiences that have formed, shaped, tested and enabled the organization to grow, thrive, and survive. Having the opportunity to touch any aspect of an established brand’s visual representation can be a sacred matter.

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