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365 Days of Creativity | 2017 Calendar | 5IVE | Minneapolis, MN

365 Days of Creativity

For the last couple of years at 5IVE, we have set out to design a holiday gift inspired by the creative industry for the creative industry. Like most agencies, we love to send out a fun gift to our clients, but we figured why stop there? Why not create something that we can share with both our clients and our peers?

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International Women's Day | 5IVE | Minneapolis, MN

Why Women’s Day Matters to This Man

Written by Mike Borell

Growing up as a kid I had three favorite movies: The Wizard of Oz, The Sword in the Stone, and The Sandlot. The Sandlot is a classic piece of americana centered around a ragtag gang of boys who all share a deep love for the game of Baseball. The film is full of famous one-liners most Americans my age are all too familiar with:
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Brand Personas | 5IVE | Minneapolis, MN

Persona – Because You Can’t Have a Brand Without It

Written by Mike Borell

I recently needed a new Netflix fix and by recommendation got sucked into the SHOWTIME original series Shameless. The story revolves around a flat broke, tight-knit family known as the Gallagher’s. These fine Irish folk from Chicago love to throw down, whoop it up, and commit all seven sins in practically every episode lending to a decent quality of entertainment, emotion, and excitement.

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Brand Positioning | 5IVE | Minneapolis, MN

Brand Positioning, the Changing Economy and the Role of Community

Written by Boriana Strzok

There’s no denying it: the rapid advancement of technology is impacting human behavior and the way our economy functions. As a result, business owners and boardrooms today have to account for more than what exists on a Profit and Loss statement. Thanks to the Internet, consumers have endless access to an overwhelming amount of options in the purchase cycle. At the same time brands have become a dime a dozen and their success relies on so much more than ever before. Only those who are fully in tune with their unique brand position, communicate this position effectively, and build a community around it will be able to set the foundation for long-term success.

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Women's Foundation of Minnesota | New Client | 5IVE | Minneapolis, MN

The Future is Female: A New Partnership Allows Us to Show Our Commitment to Young Women

As a woman-owned agency, it is an absolute honor to be selected as a new creative partner for the Women’s Foundation of Minnesota. At 5IVE we take pride in our ability to positively impact our community through creativity. We are excited to be an active contributor to the change we can create in collaboration with the Women’s Foundation of Minnesota and support their efforts through the power of design and brand experience.

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5IVE | Embracing the Interactive Nature of Philanthropy

Embracing the Interactive Nature of Philanthropy

For 5IVE, working with nonprofit organizations has been both a commitment and deliberate choice. Making nonprofits part of our permanent client landscape allows us to fulfill our values, create work driven by social responsibility and convert our human-centric approach to marketing into a platform where our professional abilities and strong business acumen thrive.

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5IVE | Animation Intern Alex Yang

Say Hello to Our Summer Intern

Working with young creatives has been a part of our agency DNA since the very beginning. Our industry is built on the premise of fresh ideas, creative vigor, collaboration and interdisciplinary integration. Providing mentorship and learning opportunities for those who would like to follow in our footsteps is an honor and task we take with a high degree of responsibility and excitement. This year we are very happy to welcome our newest member of the 5ive team and our first-ever Video Production & Animation Intern, Alex Yang!

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5IVE | The Show Awards

It’s Time to Show off at the Show

Last Friday was Ad Fed of Minnesota’s largest event of the year, The Show, which celebrates work from the local advertising community. All the best work from our great creative community was on display and so were all the great personalities.

The Show was a truly rewarding experience for us at 5IVE. Three of our submissions earned us some well deserved hardware – two silver awards and one gold.

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5IVE | The Minneapolis Foundation Rebrand

Redesigning a Brand 100 Years in the Making

Bringing a fresh look to a 100 year old brand is no easy task. When a brand has been alive for an entire century, we as creatives must consider all the experiences that have formed, shaped, tested and enabled the organization to grow, thrive, and survive. Having the opportunity to touch any aspect of an established brand’s visual representation can be a sacred matter.

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