Written by Boriana Strzok
There’s no denying it: the rapid advancement of technology is impacting human behavior and the way our economy functions. As a result, business owners and boardrooms today have to account for more than what exists on a Profit and Loss statement. Thanks to the Internet, consumers have endless access to an overwhelming amount of options in the purchase cycle. At the same time brands have become a dime a dozen and their success relies on so much more than ever before. Only those who are fully in tune with their unique brand position, communicate this position effectively, and build a community around it will be able to set the foundation for long-term success.