Advertising Tag

Authenticity and Nonprofits | 5IVE | Minneapolis, MN

Why Nonprofits Are Gaining Ground as Brands of the Future

Written by Boriana Strzok

We live in a world saturated with tweets, bots, banner ads and social media notifications. Businesses are challenged to be responsive, more visible and tech savvy. Big brands often rise above the noise with hefty budgets. Others have adopted the new standard of track, follow and push notifications, and more strategic brands have learned how to cut through the sea of digital clutter by creating content that is engaging, inspiring and honest. As brands strive to establish deeper connections with their audiences and maintain authenticity, one unexpected player is gaining ground – the not for profit entity of cause-driven organizations.

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International Women's Day | 5IVE | Minneapolis, MN

Why Women’s Day Matters to This Man

Written by Mike Borell

Growing up as a kid I had three favorite movies: The Wizard of Oz, The Sword in the Stone, and The Sandlot. The Sandlot is a classic piece of americana centered around a ragtag gang of boys who all share a deep love for the game of Baseball. The film is full of famous one-liners most Americans my age are all too familiar with:
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