5IVE | Brand Development
5IVE is a Minneapolis-based creative agency that provides clients with ambitious, intelligent and visually enticing work.
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Brand Development Tag

Brand Personas | 5IVE | Minneapolis, MN

Persona – Because You Can’t Have a Brand Without It

Written by Mike Borell

I recently needed a new Netflix fix and by recommendation got sucked into the SHOWTIME original series Shameless. The story revolves around a flat broke, tight-knit family known as the Gallagher’s. These fine Irish folk from Chicago love to throw down, whoop it up, and commit all seven sins in practically every episode lending to a decent quality of entertainment, emotion, and excitement.

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