5IVE | Humanity
5IVE is a Minneapolis-based creative agency that provides clients with ambitious, intelligent and visually enticing work.
advertising, design, branding, Minneapolis, agency, creative
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Humanity Tag

Brand Positioning | 5IVE | Minneapolis, MN

Brand Positioning, the Changing Economy and the Role of Community

Written by Boriana Strzok

There’s no denying it: the rapid advancement of technology is impacting human behavior and the way our economy functions. As a result, business owners and boardrooms today have to account for more than what exists on a Profit and Loss statement. Thanks to the Internet, consumers have endless access to an overwhelming amount of options in the purchase cycle. At the same time brands have become a dime a dozen and their success relies on so much more than ever before. Only those who are fully in tune with their unique brand position, communicate this position effectively, and build a community around it will be able to set the foundation for long-term success.

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Women's Foundation of Minnesota | New Client | 5IVE | Minneapolis, MN

The Future is Female: A New Partnership Allows Us to Show Our Commitment to Young Women

As a woman-owned agency, it is an absolute honor to be selected as a new creative partner for the Women’s Foundation of Minnesota. At 5IVE we take pride in our ability to positively impact our community through creativity. We are excited to be an active contributor to the change we can create in collaboration with the Women’s Foundation of Minnesota and support their efforts through the power of design and brand experience.

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