Raise awareness, change perceptions, and establish the library as a key partner for lifelong learning.
Share what current library patrons have accomplished because of the library. Our campaign featured real library users with engaging headlines inspired by real success stories. We combined this with powerful stats to bring attention to the free services the library offers. Ads were strategically placed in print, digital, mobile, OOH, and inside of the library. On social media we asked followers to share their #BecauseOfTheLibrary stories. The campaign’s engaging tone makes it easy for others to relate and see how the library can fit into their own lives.
The team at 5ive has gotten to know the Library inside and out; they are beyond compare in their client engagement and service. In 2014, 5ive produced a fully integrated library awareness campaign for us to communicate our distinct value to a very diverse audience. With this campaign, the library won a national award for building community awareness and engagement. We continue to work with 5ive, because their work and client commitment is excellent.