5IVE | 5IVE | Saint Paul Public Library
Our campaign featured real library users with engaging headlines inspired by real success stories. We combined this with powerful stats to bring attention to the free services the library offers
Campaign, Print, Branding, Library
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Saint Paul Public Library | 5IVE | Integrated Campaign | Minneapolis, MN

The Saint Paul Public Library connects people in Saint Paul with the imperative and the joy of learning through a lifetime.

The Challenge

 

Raise awareness, change perceptions, and establish the library as a key partner for lifelong learning.

The Solution

 

Share what current library patrons have accomplished because of the library. Our campaign featured real library users with engaging headlines inspired by real success stories. We combined this with powerful stats to bring attention to the free services the library offers. Ads were strategically placed in print, digital, mobile, OOH, and inside of the library. On social media we asked followers to share their #BecauseOfTheLibrary stories. The campaign’s engaging tone makes it easy for others to relate and see how the library can fit into their own lives.

Saint Paul Public Library | 5IVE | Integrated Campaign | Minneapolis, MN
Saint Paul Public Library | 5IVE | Integrated Campaign | Minneapolis, MN
Saint Paul Public Library | 5IVE | Integrated Campaign | Minneapolis, MN
Saint Paul Public Library | 5IVE | Integrated Campaign | Minneapolis, MN
Saint Paul Public Library | 5IVE | Integrated Campaign | Minneapolis, MN