For the last couple of years at 5IVE, we have set out to design a holiday gift inspired by the creative industry for the creative industry. Like most agencies, we love to send out a fun gift to our clients, but we figured why stop there? Why not create something that we can share with both our clients and our peers?
Last Friday was Ad Fed of Minnesota’s largest event of the year, The Show, which celebrates work from the local advertising community. All the best work from our great creative community was on display and so were all the great personalities.
The Show was a truly rewarding experience for us at 5IVE. Three of our submissions earned us some well deserved hardware – two silver awards and one gold.
Bringing a fresh look to a 100 year old brand is no easy task. When a brand has been alive for an entire century, we as creatives must consider all the experiences that have formed, shaped, tested and enabled the organization to grow, thrive, and survive. Having the opportunity to touch any aspect of an established brand’s visual representation can be a sacred matter.
In the fall of 2015, our client 11 Wells Spirits released their new signature botanical gin, Ecgberht of Kent.
Ecgberht of Kent is a unique American Style Gin made from Minnesota grains. We wanted the label design to be authentic with some local flare. It turns out that what we created was quite noteworthy and recently received an American Package Design Award.
We are all familiar with the old saying that goes something like this, “Fast, good or cheap. Pick two.” Clients often want it all. Project managers push to achieve productivity and excellence. Account people are prepared to say yes. And the creatives… well, the creatives are the ones tasked with being creative!
