Industy Insights

Mike Borell

Time for Reflection and Time for Self

Today, one of our most tenured employees Mike Borell reflects on his five-year journey at 5IVE and offers a glimpse into his exciting path forward. We’re sharing excerpts of Mike’s thoughts and mile markers that have carried him through to the present – working with creative intention and fierce passion on breakthrough campaigns as 5IVE’s lead copywriter and video producer.READ MORE

Dakota County Library | 5IVE | Rebrand | Minneapolis, MN

Check This Out: Dakota County Library Partners with 5IVE to Debut Bold Rebrand

Among the volumes of periodicals, digitized audio books, streaming movies, fix-it-clinics, hands-on knitting classes, author visits, and caregiver support meetings, the Dakota County Libraries have written the book on how to cultivate community, creativity and learning. Their professional team – dedicated to the diverse needs of their neighbors – keeps things humming along at nine area branches, serving well over 150,000 individuals in the last 24 months. Yet, in a sense, the Library was experiencing its own case of “don’t-judge-a-book-by-its-cover” syndrome.

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Authenticity and Nonprofits | 5IVE | Minneapolis, MN

Why Nonprofits Are Gaining Ground as Brands of the Future

Written by Boriana Strzok

We live in a world saturated with tweets, bots, banner ads and social media notifications. Businesses are challenged to be responsive, more visible and tech savvy. Big brands often rise above the noise with hefty budgets. Others have adopted the new standard of track, follow and push notifications, and more strategic brands have learned how to cut through the sea of digital clutter by creating content that is engaging, inspiring and honest. As brands strive to establish deeper connections with their audiences and maintain authenticity, one unexpected player is gaining ground – the not for profit entity of cause-driven organizations.

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International Women's Day | 5IVE | Minneapolis, MN

Why Women’s Day Matters to This Man

Written by Mike Borell

Growing up as a kid I had three favorite movies: The Wizard of Oz, The Sword in the Stone, and The Sandlot. The Sandlot is a classic piece of americana centered around a ragtag gang of boys who all share a deep love for the game of Baseball. The film is full of famous one-liners most Americans my age are all too familiar with:
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Brand Personas | 5IVE | Minneapolis, MN

Persona – Because You Can’t Have a Brand Without It

Written by Mike Borell

I recently needed a new Netflix fix and by recommendation got sucked into the SHOWTIME original series Shameless. The story revolves around a flat broke, tight-knit family known as the Gallagher’s. These fine Irish folk from Chicago love to throw down, whoop it up, and commit all seven sins in practically every episode lending to a decent quality of entertainment, emotion, and excitement.

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Brand Positioning | 5IVE | Minneapolis, MN

Brand Positioning, the Changing Economy and the Role of Community

Written by Boriana Strzok

There’s no denying it: the rapid advancement of technology is impacting human behavior and the way our economy functions. As a result, business owners and boardrooms today have to account for more than what exists on a Profit and Loss statement. Thanks to the Internet, consumers have endless access to an overwhelming amount of options in the purchase cycle. At the same time brands have become a dime a dozen and their success relies on so much more than ever before. Only those who are fully in tune with their unique brand position, communicate this position effectively, and build a community around it will be able to set the foundation for long-term success.

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