Dakota County Library | 5IVE | Rebrand | Minneapolis, MN

Check This Out: Dakota County Library Partners with 5IVE to Debut Bold Rebrand

Among the volumes of periodicals, digitized audio books, streaming movies, fix-it-clinics, hands-on knitting classes, author visits, and caregiver support meetings, the Dakota County Libraries have written the book on how to cultivate community, creativity and learning. Their professional team – dedicated to the diverse needs of their neighbors – keeps things humming along at nine area branches, serving well over 150,000 individuals in the last 24 months. Yet, in a sense, the Library was experiencing its own case of “don’t-judge-a-book-by-its-cover” syndrome.

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Authenticity and Nonprofits | 5IVE | Minneapolis, MN

Why Nonprofits Are Gaining Ground as Brands of the Future

Written by Boriana Strzok

We live in a world saturated with tweets, bots, banner ads and social media notifications. Businesses are challenged to be responsive, more visible and tech savvy. Big brands often rise above the noise with hefty budgets. Others have adopted the new standard of track, follow and push notifications, and more strategic brands have learned how to cut through the sea of digital clutter by creating content that is engaging, inspiring and honest. As brands strive to establish deeper connections with their audiences and maintain authenticity, one unexpected player is gaining ground – the not for profit entity of cause-driven organizations.

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