Agency Tag

Mike Borell

Time for Reflection and Time for Self

Today, one of our most tenured employees Mike Borell reflects on his five-year journey at 5IVE and offers a glimpse into his exciting path forward. We’re sharing excerpts of Mike’s thoughts and mile markers that have carried him through to the present – working with creative intention and fierce passion on breakthrough campaigns as 5IVE’s lead copywriter and video producer.READ MORE

Authenticity and Nonprofits | 5IVE | Minneapolis, MN

Why Nonprofits Are Gaining Ground as Brands of the Future

Written by Boriana Strzok

We live in a world saturated with tweets, bots, banner ads and social media notifications. Businesses are challenged to be responsive, more visible and tech savvy. Big brands often rise above the noise with hefty budgets. Others have adopted the new standard of track, follow and push notifications, and more strategic brands have learned how to cut through the sea of digital clutter by creating content that is engaging, inspiring and honest. As brands strive to establish deeper connections with their audiences and maintain authenticity, one unexpected player is gaining ground – the not for profit entity of cause-driven organizations.

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