Brand Development Tag

Dakota County Library | 5IVE | Rebrand | Minneapolis, MN

Check This Out: Dakota County Library Partners with 5IVE to Debut Bold Rebrand

Among the volumes of periodicals, digitized audio books, streaming movies, fix-it-clinics, hands-on knitting classes, author visits, and caregiver support meetings, the Dakota County Libraries have written the book on how to cultivate community, creativity and learning. Their professional team – dedicated to the diverse needs of their neighbors – keeps things humming along at nine area branches, serving well over 150,000 individuals in the last 24 months. Yet, in a sense, the Library was experiencing its own case of “don’t-judge-a-book-by-its-cover” syndrome.

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Brand Personas | 5IVE | Minneapolis, MN

Persona – Because You Can’t Have a Brand Without It

Written by Mike Borell

I recently needed a new Netflix fix and by recommendation got sucked into the SHOWTIME original series Shameless. The story revolves around a flat broke, tight-knit family known as the Gallagher’s. These fine Irish folk from Chicago love to throw down, whoop it up, and commit all seven sins in practically every episode lending to a decent quality of entertainment, emotion, and excitement.

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