Rebrand Tag

Dakota County Library | 5IVE | Rebrand | Minneapolis, MN

Check This Out: Dakota County Library Partners with 5IVE to Debut Bold Rebrand

Among the volumes of periodicals, digitized audio books, streaming movies, fix-it-clinics, hands-on knitting classes, author visits, and caregiver support meetings, the Dakota County Libraries have written the book on how to cultivate community, creativity and learning. Their professional team – dedicated to the diverse needs of their neighbors – keeps things humming along at nine area branches, serving well over 150,000 individuals in the last 24 months. Yet, in a sense, the Library was experiencing its own case of “don’t-judge-a-book-by-its-cover” syndrome.

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5IVE | The Minneapolis Foundation Rebrand

Redesigning a Brand 100 Years in the Making

Bringing a fresh look to a 100 year old brand is no easy task. When a brand has been alive for an entire century, we as creatives must consider all the experiences that have formed, shaped, tested and enabled the organization to grow, thrive, and survive. Having the opportunity to touch any aspect of an established brand’s visual representation can be a sacred matter.

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