Smiling mom and son

Blue Cross Report to the Community

Being one of the leading health insurance providers in Minnesota comes with a unique opportunity to promote change and build a path to health equity for everyone by partnering with the communities you serve.

The Challenge

In 2019, Blue Cross launched Social Impact – a new platform for engagement that highlights the company’s efforts across the state of Minnesota. As part of this new initiative, we were tasked to create a Report to the Community and highlight Blue Cross and Blue Shield of Minnesota’s charitable and community investment activities in 2018.

The Solution

We developed and designed engaging and easily accessible marketing collateral materials that utilized the newly launched Social Impact branding and included various interactive pieces that the company can use to promote their impact across multiple media platforms such as email, social media, web and inside their retail and corporate centers.

Blue Cross Blue Shield of Minnesota | Report to the Community Design | 5IVE | Minneapolis, MN
Blue Cross Blue Shield of Minnesota | Report to the Community Design | 5IVE | Minneapolis, MN
Blue Cross Blue Shield of Minnesota | Report to the Community Design | 5IVE | Minneapolis, MN
Blue Cross Blue Shield of Minnesota | Report to the Community Icon Designs | 5IVE | Minneapolis, MN
Blue Cross Blue Shield of Minnesota | Report to the Community Poster Designs | 5IVE | Minneapolis, MN
Blue Cross Blue Shield of Minnesota | Report to the Community Icon Designs | 5IVE | Minneapolis, MN