The Challenge
Rebrand a growing media consultancy established by a reputable founder as it evolves into a leading agency with a unique approach to digital media.
The Solution
Position, communicate, and brand a new category. We seized the opportunity in this rebrand to introduce the company to the world as an Audience Agency. Rooted in the Scandinavian heritage of the founder, the new name is inspired by the Norwegian concept of Koselig (or Kose for short) that expresses a variety of deep emotions such as love, friendship, comfort, trust, and happiness. The simplicity of the design paired with the positive color gamut reinforces the meaning of Kose beyond the emotional impact and into the realm of community, collaboration, and connectivity. By bringing simplicity to the increasingly complex world of digital media, this fresh brand is able to create opportunities, establish connections, and build strong relationships.
