The Challenge
How does a new chocolate brand launch itself into a saturated market while appealing to a diverse and adventurous audience?
The Solution
Position K’ul Chocolate as a disruptor – a brand that will change the perceptions around chocolate and create a new attitude for this ancient indulgence choc-full of health benefits – Chocolate is not candy. Chocolate is food. The identity design was inspired by the structural characteristics of cacao beans and meant to symbolize the word energy. Through a comprehensive brand strategy we enabled K’ul Chocolate to set a new standard and raise the bar. Vibrant, fresh, engaging, smart and approachable were the key attributes that guided the entire brand development from the logo to packaging design and the entire online presence. To start spreading the word about this new paradigm we created #BeansWithBenefits and took the conversation online.
From the small and easy to open package, to the energetic, bold colors everything was taken into consideration to
design this new, cool category of superfood bars.
Changing the perceptions around chocolate is not an easy task. Communicating all the care and craft that goes into these healthy bean-to-bar chocolate and energy bars, while providing education was done via beautiful photography, original content development and a social approach to the entire brand narrative of the website.