The Challenge
How can a humble new brand cut through the noise and establish themselves as experts in the complex world of medical billing?
The Solution
Be disruptive by bringing a fresh and authentic perspective to an opaque part of a complicated B2B industry. After months of in-depth research and interviews we uncovered some truth about the industry of medical claims and what is special about Nokomis Health. Rather than trying to improve upon an unsustainable system Nokomis Health decided to use their knowledge and build their own. Our brand development process brought that to light. By introducing a natural, humanistic look and feel, Nokomis Health is able to stand out amongst the complex status quo of the industry and draw attention to their innovative approach and vision. Through a collaborative process we built a simple and clear brand look that can enable the company to grow and be carried forward throughout the messaging, design, and website.
