The Challenge
Rebrand a small town community bank with a good name and launch them into the Twin Cities metro as a premier player with a fresh look.
The Solution
Bank on community. The new brand identity acknowledges that business growth is built on relationships, respect, and creativity. The stronger the foundation, the more stable the environment. The natural network of the mark paired with the timeless type connects these powerful elements to forge a framework for the future – one that is trusted, innovative, and optimistic. The bold colors bring a new level of sophistication reflective of the boutique nature behind the bank. As the brand enters into a new chapter and a new market our slogan “Banking on Community” offers a meaningful introduction and reinforces the bank’s values to build community wherever their clients are.
Old Logo
New Logo Design
Riverland Bank’s committed team of experts is both dedicated and accessible to all of their partners at all times. The new website design provides users with a flexible, innovative, and engaging tool for banking, education, and communication.
