The Minneapolis Foundation | 5IVE | OneMpls Hub | Minneapolis, MN

The Minneapolis Foundation

One of the first community foundations in the world, The Minneapolis Foundation brings people together to unite behind common goals and spark positive change in their community.

The Challenge

How do you build a complex brand narrative that speaks to a diverse audience, tells multiple stories and generates engagement?

The Solution

Innovate in a space that often relies on limited resources by breaking away from traditional forms of communication that lack measurable analytics and creating new online tools for engagement.

The OneMpls Community Hub is an interactive, content-driven platform nested within The Minneapolis Foundation’s website where visitors can learn, engage, share knowledge, stay informed and spread ideas.

This new online experience connects the dots between donors, causes, organizations, and the stories of those affected by the work of The Minneapolis Foundation. The OneMpls Hub also gives the organization a new, fully branded, fully integrated channel for communication and marketing that they own and can utilize across multiple campaigns simultaneously.

Initial Results

(6 Months Post-Launch)

55

Increase in newsletter sign-ups

93

Increase in website traffic

17

Increase in visits to the “Grants Overview” page

19

Increase in Facebook Likes

  • Coming off a very successful centennial in which we brought together 1300 members of the community to talk about important issues we were really facing the question of how are we going to continue this conversation? We posed this question to 5IVE and they came back with the incredibly innovative idea to build an online hub where people in the community could come together to learn, talk, and take action on the issues that they care about.

    - The Minneapolis Foundation

We designed the OneMpls Community Hub to continuously grow, evolve, and diversify as our client develops new and exciting content.

To experience the interactive hub visit: MplsFoundation.org/OneMplsHub

Next Project

Virgin Islands Craft Distillers Identity & Label Design →