The Minneapolis Foundation | 5IVE | OneMpls Hub | Minneapolis, MN

The Minneapolis Foundation

One of the first community foundations in the world, The Minneapolis Foundation brings people together to unite behind common goals and spark positive change in their community.

The Challenge

How do you build a complex brand narrative that speaks to a diverse audience, tells multiple stories and generates engagement?

The Solution

Innovate in a space that often relies on limited resources by breaking away from traditional forms of communication that lack measurable analytics and creating new online tools for engagement.

The OneMpls Community Hub is an interactive, content-driven platform nested within The Minneapolis Foundation’s website where visitors can learn, engage, share knowledge, stay informed and spread ideas.

This new online experience connects the dots between donors, causes, organizations, and the stories of those affected by the work of The Minneapolis Foundation. The OneMpls Hub also gives the organization a new, fully branded, fully integrated channel for communication and marketing that they own and can utilize across multiple campaigns simultaneously.

Initial Results

(6 Months Post-Launch)


Increase in newsletter sign-ups


Increase in website traffic


Increase in visits to the “Grants Overview” page


Increase in Facebook Likes

We designed the OneMpls Community Hub to continuously grow, evolve, and diversify as our client develops new and exciting content.

To experience the interactive hub visit: