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Blue Cross Blue Shield of Minnesota

Being one of the leading health insurance providers in Minnesota comes with a unique opportunity to promote change and build a path to health equity for everyone by partnering with the communities you serve.

The Project

Social Impact Report to the Community

The Challenge

Design and develop an impact report that showcases and summarizes their 2019 social impact initiatives and how they brought them to life through their strategic mission for the people they serve: Inspire Change. Transform Care. Improve Health.

The Solution

We developed and designed engaging and easily accessible marketing collateral materials that utilized the newly launched Social Impact branding and included various interactive pieces that the company can use to promote their impact across multiple media platforms such as email, social media, web and inside their retail and corporate centers.


GDUSA 2020 Health + Wellness Design Award

Next Project:
Donate Life Midwest Awareness Campaign