The Project

Rename and rebrand

The Challenge

EOS International (now COVA) found itself at a pivotal moment of growth, maturity and opportunity and tasked us with developing a new brand identity, name and visual system to enhance the organization’s position, support new markets and business opportunities, and deepen existing relationships.

The Solution

Our team dove into learning about the organization and researching the field to discover insights and develop new themes for consideration that would reflect the organization’s purpose, mission, vision and values; inspire positive reactions; project trust and confidence; be linguistically flexible; and reflect the power of clean water resources with a nod to innovation. Ultimately, a new, modern name and tagline was developed that more strongly reflects the organization’s work, the strength of its partnerships, and that’s pronounceable, understandable and coherent in both English and Spanish.

Continued Partnership

After successfully completing the new brand identity, name and visual system, we turned our focus to assisting with the brand launch strategy. Because COVA has staff in the United States and Central America, it was imperative that the strategy respected the cultural nuances of the communities in which COVA operates.

Following the success of the rebrand project, COVA asked us to help update their mission and vision statements and begin the conversation to develop organizational values.

Photography by Slade Kemmet

“The 5IVE team truly exceeded our expectations when it came to helping us rebrand. From the outset, the team at 5IVE demonstrated a level of dedication that went beyond the ordinary. They invested not only their time and talent but also their passion and resources to ensure that our vision was realized to its fullest potential. Their guidance was invaluable, making the journey not just productive but genuinely enjoyable.”

Wesley Meier, Co-Founder & CEO, Cova

“Our nonprofit faced a formidable challenge, needing a comprehensive organizational rebrand and name change across four countries and two languages. From the initial stages of conceptualization to the final execution, 5IVE demonstrated a deep understanding of our mission, vision, and work. The new brand identity has received overwhelmingly positive feedback from our stakeholders, including donors, staff in multiple countries, and the broader community. It has revitalized our organization’s image and strengthened our ability to fulfill our mission effectively.”

Slade Kemmet, Creative Director, Cova