The Project

Identity design

The Challenge

Develop a distinct brand identity and online presence for a new business venture launch in North America.

The Solution

Providing personalized financial services requires trust, industry knowledge and forward-thinking. The name of this new venture projects the confidence clients should feel when engaging with the firm and their bold new approach to service delivery, legacy building and innovation. The logo design was inspired by the power of a lion’s natural ability to lead and the elegance, reliability and high-touch nature of the company’s offerings. The logo mark of the lion’s head is a modern take on the hyper-detailed and complex world of finance, which we complemented with a classic serif font that projects the depth of experience and authority of the firm as an expert. A classic color palette of dark navy blue and copper gold provides an additional level of confidence and assurance for growth.

To complete the branding, we developed a company website with the user in mind that is simple, intuitive, and resourceful.