Climate change is a heated topic often associated with reactions on the polar ends of the political spectrum. For over 22 years, CATF has kept their focus, intellectual integrity and industry status as practical climate problem solvers. However, as the organization looked ahead, it became clear that a new brand strategy is needed to raise visibility, strengthen positioning, and attract engagement with new audiences. The outdated identity and website design needed to be replaced with a more robust content strategy, integrated communication channels, and comprehensive brand refresh.
We evolved the brand to a modern platform for knowledge, resources, and collaboration with a fresh look and dynamic presence. By conducting a complete brand audit and identity refresh, we were able to provide a website redesign and UX strategy that transformed the site into a robust platform for content, current news, and expert knowledge. Our team designed a new visual system for communication and put a new brand narrative in place along with a strategy for differentiation, engagement, and outreach.
In order to distill a difficult subject rooted in science, technology, and politics, we combined engaging visual design with strong storytelling. CATF is one of the most disruptive, non-traditional, non-partisan, no-nonsense environmental organizations inside and outside of the U.S. The style of the video reinforces these attributes of differentiation and raises awareness of the brand’s role as a thought leader and a place for investment and philanthropic support.
The organization’s traditional blog was transformed into The Latest – a new digital space for information and knowledge featuring all the latest insights, news, publications, and expert opinions from CATF’s team. This new content hub for information and resources allows audiences to stay in the know about the change needed for a high energy, zero emissions planet at an affordable cost.