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Great Plains Institute

The Great Plains Institute is a non-partisan, nonprofit organization with a pragmatic approach to energy and climate change challenges — working with diverse interests to transform the way we produce, distribute and consume energy to be both environmentally and economically sustainable.

The Project

Brand refresh

The Challenge

In honor of the Great Plains Institute’s 20-year anniversary, we were tasked with refreshing the organization’s brand to develop new marketing and communications collateral.

The Solution

In order to make the brand more approachable and build a platform to streamline communication amongst various stakeholders, we developed a fresh and attractive look to reinvigorate the brand while connecting with a younger audience to grow over the next 20 years. The new iconography was built to establish a simple and appealing visual system for a brand working in a very complex industry. Inspired by their non-partisan approach to climate change, our design expresses the diversity of challenges they address and the powerful role energy plays today.

The Website

The refresh came to life online through the organization’s main tool for communication, their website, which we fully redesigned, developed and launched. The goal to simplify guided every aspect of this project and shines through the user-friendly web experience we created for this innovative institute.

Next Project:
Clean Air Task Force Rebrand