Nuclear Hydrogen Initiative
A coalition of partners on a mission to advance nuclear hydrogen as a critical climate solution on the path to decarbonizing the global energy system.
We worked with a diverse set of clients to ensure the branding is appropriate and it fits the initiative’s mission of advancing nuclear hydrogen as a critical climate solution that addresses the gaps in the global energy system.
The dot was applied further in the visual language of the brand as a starting point and a period to communicate the need for awareness and technological advancements.
Once the identity was established, we designed a website that allows the niche audience behind this initiative to highlight resources and present opportunities for strategic communication with the initiative members and leaders in the space.
Expanding and testing the capabilities of the brand beyond the logo and website was a key step in our process to ensure that the branding can meet the needs of this emerging influencer. Swag and other strategic and scientific collateral was designed to show the cohesive application of the brand.
At the end, we provided a simple brand style guide, visual set of iconography and other assets to support the successful launch and implementation of this important work.
Clean Air Task Force Rebrand