Strategy for Social Impact
Transforming systems and organizations through strategy, communication and design
Cause driven organizations who invest in their brands can ensure their purpose is well understood, their expertise and actions visible, and their impact supported.
Many organizations see the role of branding as an extension of the commercial world or at best as a needed function, but within the dreaded category of overhead. In a crowded space of cause driven organizations, many lack clear differentiation and miss the opportunity to communicate their impact in a more effective and accessible way.
Systems complexity and programmatic design can complicate impact delivery and communication. And many struggle to find balance between organizational priorities and the needs of their audiences.
5IVE builds brands that deliver change
Regardless of an organization’s size, audience or business model, communication and branding plays a strategic role in building trust, sustainable growth, clear positioning, and leadership.
We provide engagement strategies, innovation and communication tools to build bold brands, attract loyal supporters and achieve long-term impact.
Who we support
Our clients are the change-makers, advocates, businesses and philanthropies working to transform systems, solve complex issues, develop new narratives, shift policies, and launch effective campaigns that build momentum and deliver change.
We hold deep knowledge and expertise in these areas:
– Climate Tech & Clean Energy
– Cause Marketing & Innovation
– Education & Literacy
– Environmental & Racial Justice
– Healthcare & Mental Health
– Human Rights & Social Justice
– Reproductive Rights & Justice
– Issue Advocacy
– Nonprofits & Philanthropy
– Think Tanks & Policy Advocacy
– Start Ups & Social Enterprise
– Sustainable Products & Retail
What we do
As a social impact agency, we turn ideas into actions and complex issues into simple truths. Regardless of the size or the complexity behind your cause, we work with you to shape your story, build organizational resilience, grow reach and visibility.
How we can support you:
Develop Your Strategy
– Organizational Strategic Plans & Goals
– Brand Audits & Assessments
– Strategy Workshops & Facilitation
– Brand Architecture & Naming
– Value Proposition & Differentiation
– Narrative Creation & Content Strategy
– Reputation Management & Risk Assessment
– Internal Branding & Culture
– Business Transformation
– Impact Structure & Service Productization
Tell Your Story
– Communication Planning & Audits
– Messaging & Audience Engagement
– Nomenclature, Tags & Content Modeling
– Channel Activation & Social Media
– Framing & Paradigm Shifts
– Crisis Management
– Content Development
Make Your Brand Visible
– Branding
– Audience Mapping & Journeys
– Engagement Strategies & Events
– Brand Awareness & Advertising
– Paid Media Plans & Digital Strategy
– SEO & Business Intelligence
– Industry Research & Thought Leadership
“I have been a part of brand strategy processes in a variety of ways over the course of my career, and working with 5IVE was a significantly richer experience. Boriana and the team have a keen ability to dive in quickly, build relationships and trust across different levels of the organization, and understand the underpinnings of an organization faster than I have ever seen. Boriana has a unique ability to look at existing systems and create something new, challenge the status quo and provide the discipline to help us avoid falling back into old patterns as we worked through the process. In the end, this allowed us to build something as close to perfection as I have ever seen.”
Kelly White, CEO, LifeSource
What you can expect from us
Our process is guided by collaboration, foresight and a radical ability to spot interdependencies. We study the demand you fill, your audience needs and hone in on your mission, goals and brand positioning.
Organizations constantly evolve, teams change and social drivers influence internal culture. This is why we strive to gain insight to your success but also seek to capture ways to bridge your work with better opportunities to show your growth and relevance.
A process tailored to assess your greatest needs:
Discover: Audit the state of all communication channels. Acquire industry knowledge, evaluate brand differentiation, understand business goals, and current challenges.
Strategize: Distill insights, center audience experiences, establish approach and messaging, and develop strategy.
Concept: Explore design options, test preliminary ideas, define platforms and collaborate with clients to reach a distilled set of concepts.
Create: Develop art direction and establish visual style. Design and produce content and collateral assets for implementation.
Implement: Execute strategy and deliver results with long-lasting benefits. Manage creative delivery against objectives.
Explore some of our work
“5IVE has a unique approach to building synergy between brand strategy and strategic planning. They’ve worked with both global and local organizations and used those perspectives to help us challenge assumptions, consider what others overlook, and seek multiple solutions beyond the status quo. The facilitated conversations we had with 5IVE were transformational; they created space for generative thinking and helped us build an even stronger understanding of our purpose and strategic priorities. As our challenges become more complex, solutions need to be more holistic, and we trust 5IVE to create holistic yet pragmatic solutions with us.”
Nevada Littlewolf, Executive Director, Women Winning
Ready to connect? Get in touch and let’s explore the possibilities!
Contact us at [email protected]